{
  "schema_version": "0.2.0",
  "id": 10985,
  "recall_number": "26775",
  "slug": "26775-esjay-us-recalls-toddler-busy-board-montessori-toys",
  "title": "Esjay US Recalls Toddler Busy Board Montessori Toys Due to Risk of Serious Injury or Death from Choking; Violates Small Parts Ban",
  "description": "This recall involves Esjay Toddler Busy Board Montessori Toys. The busy boards are made of blue felt, have carrying handles, elastic cords and button closures. The front is printed with various cartoon dinosaurs, and the back is printed with 26 small squares, each corresponding to a letter of the alphabet. Each square contains the letter and a cartoon animal. The busy boards have five pages in total and the page with red knobs is the second page.",
  "recall_date": "2026-09-17",
  "last_publish_date": "2026-09-17",
  "official_url": "https://www.cpsc.gov/Recalls/2026/Esjay-US-Recalls-Toddler-Busy-Board-Montessori-Toys-Due-to-Risk-of-Serious-Injury-or-Death-from-Choking-Violates-Small-Parts-Ban",
  "consumer_contact": "Esjay US at 888-206-9309 from 9a.m. to 5p.m. PT Monday through Friday, email at esjay-service@outlook.com, or online at www.esjay.store/recall or www.esjay.store and click \u201cRecall\u201d at the top of the page for more information.",
  "products": [
    {
      "name": "Esjay Toddler Busy Board Montessori Toys",
      "description": "",
      "model": "",
      "type": "Toys",
      "categoryid": "1386",
      "numberofunits": "About 276,000"
    }
  ],
  "hazards": [
    "The recalled toy violates the small parts ban because the product is for children under three years of age and the red knobs can detach, posing a deadly choking hazard."
  ],
  "remedies": [
    "Consumers should take the recalled toy away from children, stop using it immediately and contact Esjay for instructions on the repair. Consumers will be asked to unzip the page with red knobs, write \u201cRECALLED\u201d on both sides of the page and throw it away. Send a photo of the disposed page to Esjay US at esjay-service@outlook.com to receive a replacement page."
  ],
  "remedy_options": [
    "Repair"
  ],
  "injuries": [
    "None reported."
  ],
  "retailers": [
    "Sold Online At:\nAmazon.com from March 2023 to July 2026 for between $18 and $30."
  ],
  "countries": [
    "China"
  ],
  "upcs": [],
  "images": [
    {
      "url": "https://www.cpsc.gov/s3fs-public/RecalledEsjayBusyBoard.png?VersionId=wrvtBjUySmPjKZkWXbUldm9hcJv4juRc",
      "caption": "Recalled Esjay Busy Board"
    },
    {
      "url": "https://www.cpsc.gov/s3fs-public/RecalledEsjayBusyBoardPageRedKnobs.png?VersionId=V3LUoHDM0RgtQUbO9RKhO2tJ4tUnuYhu",
      "caption": "Recalled Esjay Busy Board \u2013 Page with Red Knobs"
    }
  ],
  "urgency": "critical",
  "audience_tags": [
    "children"
  ],
  "immediate_action": "stop_using",
  "retrieved_at": "2026-09-17T18:28:59+00:00",
  "source_fingerprint": {
    "algorithm": "sha256",
    "canonical_json_sha256": "bb419a7940304e60d48675d7523552c4200eb95e5be7bff2e6f3d3d7c0af1750"
  },
  "enrichment": {
    "ruleset": {
      "id": "cpsc-deterministic-enrichment",
      "version": "1.0.0"
    },
    "product_entities": [
      {
        "value": "product:esjay-toddler-busy-board-montessori-toys",
        "raw_values": [
          "Esjay Toddler Busy Board Montessori Toys"
        ],
        "source_fields": [
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        ],
        "rule_id": "product_entity_key",
        "rule_version": "1.0.0",
        "canonical_key": "product:esjay-toddler-busy-board-montessori-toys",
        "aliases": [
          "Esjay Toddler Busy Board Montessori Toys"
        ],
        "models": []
      }
    ],
    "upc_identifiers": [],
    "organizations": [
      {
        "value": "Shenzhen Yishijie Technology Co., Ltd., dba Esjay US, of China",
        "raw_values": [
          "Shenzhen Yishijie Technology Co., Ltd., dba Esjay US, of China"
        ],
        "source_fields": [
          "Manufacturers[0].Name"
        ],
        "rule_id": "organization",
        "rule_version": "1.0.0",
        "canonical_key": "organization:shenzhen-yishijie-technology-co-ltd-dba-esjay-us-of-china",
        "role": "manufacturer"
      }
    ],
    "numeric_units": [],
    "hazard_categories": [
      {
        "value": "choking",
        "raw_values": [
          "The recalled toy violates the small parts ban because the product is for children under three years of age and the red knobs can detach, posing a deadly choking hazard."
        ],
        "source_fields": [
          "Hazards[0].Name"
        ],
        "rule_id": "hazard_category",
        "rule_version": "1.0.0",
        "canonical_key": "hazard:choking"
      }
    ],
    "remedy_categories": [
      {
        "value": "repair",
        "raw_values": [
          "Consumers should take the recalled toy away from children, stop using it immediately and contact Esjay for instructions on the repair. Consumers will be asked to unzip the page with red knobs, write \u201cRECALLED\u201d on both sides of the page and throw it away. Send a photo of the disposed page to Esjay US at esjay-service@outlook.com to receive a replacement page."
        ],
        "source_fields": [
          "Remedies[0].Name"
        ],
        "rule_id": "remedy_category",
        "rule_version": "1.0.0",
        "canonical_key": "remedy:repair"
      },
      {
        "value": "replacement",
        "raw_values": [
          "Consumers should take the recalled toy away from children, stop using it immediately and contact Esjay for instructions on the repair. Consumers will be asked to unzip the page with red knobs, write \u201cRECALLED\u201d on both sides of the page and throw it away. Send a photo of the disposed page to Esjay US at esjay-service@outlook.com to receive a replacement page."
        ],
        "source_fields": [
          "Remedies[0].Name"
        ],
        "rule_id": "remedy_category",
        "rule_version": "1.0.0",
        "canonical_key": "remedy:replacement"
      },
      {
        "value": "dispose",
        "raw_values": [
          "Consumers should take the recalled toy away from children, stop using it immediately and contact Esjay for instructions on the repair. Consumers will be asked to unzip the page with red knobs, write \u201cRECALLED\u201d on both sides of the page and throw it away. Send a photo of the disposed page to Esjay US at esjay-service@outlook.com to receive a replacement page."
        ],
        "source_fields": [
          "Remedies[0].Name"
        ],
        "rule_id": "remedy_category",
        "rule_version": "1.0.0",
        "canonical_key": "remedy:dispose"
      }
    ],
    "action_flags": {
      "stop_use": {
        "value": true,
        "raw_values": [
          "Consumers should take the recalled toy away from children, stop using it immediately and contact Esjay for instructions on the repair. Consumers will be asked to unzip the page with red knobs, write \u201cRECALLED\u201d on both sides of the page and throw it away. Send a photo of the disposed page to Esjay US at esjay-service@outlook.com to receive a replacement page."
        ],
        "source_fields": [
          "Remedies[0].Name"
        ],
        "rule_id": "action_flag_stop_use",
        "rule_version": "1.0.0",
        "canonical_key": "action:stop_use"
      },
      "refund": {
        "value": false,
        "raw_values": [],
        "source_fields": [
          "Remedies[0].Name"
        ],
        "rule_id": "action_flag_refund",
        "rule_version": "1.0.0",
        "canonical_key": "action:refund"
      },
      "repair": {
        "value": true,
        "raw_values": [
          "Consumers should take the recalled toy away from children, stop using it immediately and contact Esjay for instructions on the repair. Consumers will be asked to unzip the page with red knobs, write \u201cRECALLED\u201d on both sides of the page and throw it away. Send a photo of the disposed page to Esjay US at esjay-service@outlook.com to receive a replacement page."
        ],
        "source_fields": [
          "Remedies[0].Name"
        ],
        "rule_id": "action_flag_repair",
        "rule_version": "1.0.0",
        "canonical_key": "action:repair"
      },
      "dispose": {
        "value": false,
        "raw_values": [],
        "source_fields": [
          "Remedies[0].Name"
        ],
        "rule_id": "action_flag_dispose",
        "rule_version": "1.0.0",
        "canonical_key": "action:dispose"
      }
    },
    "audience_categories": [
      {
        "value": "children",
        "raw_values": [
          "Esjay US Recalls Toddler Busy Board Montessori Toys Due to Risk of Serious Injury or Death from Choking; Violates Small Parts Ban This recall involves Esjay Toddler Busy Board Montessori Toys. The busy boards are made of blue felt, have carrying handles, elastic cords and button closures. The front is printed with various cartoon dinosaurs, and the back is printed with 26 small squares, each corresponding to a letter of the alphabet. Each square contains the letter and a cartoon animal. The busy boards have five pages in total and the page with red knobs is the second page. The recalled toy violates the small parts ban because the product is for children under three years of age and the red knobs can detach, posing a deadly choking hazard. Consumers should take the recalled toy away from children, stop using it immediately and contact Esjay for instructions on the repair. Consumers will be asked to unzip the page with red knobs, write \u201cRECALLED\u201d on both sides of the page and throw it away. Send a photo of the disposed page to Esjay US at esjay-service@outlook.com to receive a replacement page. None reported."
        ],
        "source_fields": [
          "Title",
          "Description",
          "Hazards[0].Name",
          "Remedies[0].Name",
          "Injuries[0].Name"
        ],
        "rule_id": "audience_category",
        "rule_version": "1.0.0",
        "canonical_key": "audience:children"
      }
    ],
    "product_categories": [
      {
        "value": "toys",
        "raw_values": [
          "Esjay Toddler Busy Board Montessori Toys  Toys"
        ],
        "source_fields": [
          "Products[0]"
        ],
        "rule_id": "product_category",
        "rule_version": "1.0.0",
        "canonical_key": "product-category:toys"
      }
    ],
    "reported_counts": {
      "incidents": {
        "value": 0,
        "raw_values": [
          "None reported."
        ],
        "source_fields": [
          "Injuries[0].Name"
        ],
        "rule_id": "reported_incidents",
        "rule_version": "1.0.0",
        "parse_status": "parsed"
      },
      "injuries": {
        "value": null,
        "raw_values": [],
        "source_fields": [],
        "rule_id": "reported_injuries",
        "rule_version": "1.0.0",
        "parse_status": "not_stated"
      },
      "deaths": {
        "value": null,
        "raw_values": [],
        "source_fields": [],
        "rule_id": "reported_deaths",
        "rule_version": "1.0.0",
        "parse_status": "not_stated"
      }
    }
  },
  "derivations": {
    "urgency": "Keyword heuristic; not an official CPSC classification.",
    "audience_tags": "Keyword heuristic over official title, description, hazard, and remedy text.",
    "immediate_action": "Keyword heuristic over official remedy text; read the official remedy.",
    "enrichment": "Deterministic, versioned normalization. Source text remains in the source fields above; ambiguous count language abstains rather than guessing."
  },
  "field_change_history": []
}